Marketing Backlinks: "one key point in getting ranking with the major search engines such as Google. There are a number of factors Google uses when it ranks a site and one key thing is how many sites are linked to it. Also what type of links and if they are from a variety of sources.
One thing you do need to realize that doing backlinking is not an exact science and there are other factors that will effect your ranking.
The other things Google look at is how fresh is the content on the site. They seem to prefer sites with a video on the front page."
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